Sally Beauty to launch 'Colorfest on Campus' college tour

An omnichannel hair color and beauty product retailer is hitting the road for a back-to-school tour.

In partnership with Her Campus Media, Sally Beauty’s Colorfest on Campus is designed to inspire “self-expression” and to fuel students' confidence. The campus tour kicks off Aug. 18 in Florida with additional stops in Alabama and Texas throughout the month.

Sally Beauty first introduced the event in March 2026 as a month-long celebration of hair and nails, headlined by a consumer pop-up at The Grove in Los Angeles. The brand says the strategic activation reached thousands of new customers and delivered on the brand's mission to combine “product discovery with experiential education.”

"Colorfest was always meant to be the beginning of something bigger, and this fall we're delivering on that promise," said Chris Kobus, chief marketing officer at Sally Beauty. "With hundreds of new products to discover, category-first launches and an experience designed to meet the next generation of beauty enthusiasts on their own turf, Colorfest is Sally Beauty showing up for our community in a bigger, bolder way than ever before."

Colorfest events are completely free for students to attend. At each campus students can expect interactive product discovery through hands-on activities and giveaways, gift bags filled with products valued over $100, free products and treats, meet-and-greets plus personal consultations from Sally Experts Monae Everett, Gregory Patterson, and Juli Russell, and colorful photo moments for content creation and social sharing.