Social Commerce

Today’s shoppers are spending more time than ever in digital spaces, and retailers need to turn them into consumer touchpoints.

QVC Group is reaching out to a younger audience by launching the first round-the-clock live social shopping experience with TikTok Shop.

Walmart Inc. plans to greatly increase its use of interactive product videos.

Best Buy advertising partners can now target the retailer’s customers via social networks such as Facebook and Instagram.

Resale — online and in-store — is showing no signs of losing momentum. If anything, it's gaining strength.

Rating one type of music over another is subjective, except when it comes to ranking which genres are most likely to drive TikTok users to shop.

Retailers can follow the examples of some of this year’s nominees to the Rock & Roll Hall of Fame to maximize the value of their technology efforts.

Amazon will cease operations of a proprietary messaging service and a shopping app feature widely seen as a competitor to TikTok.

The TikTok social media network is helping shoppers on its e-commerce site locate items that have been vetted by other customers.

Chipotle is leveraging two major social platforms as part of its effort to gamify its "Big Game" promotional activities.