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Social Commerce

E.l.f. Cosmetics expands metaverse commerce presence
A Gen Z fave beauty brand is building upon its efforts to promote and sell products in immersive metaverse environments.
New retail accelerator by Westfield Labs, R/GA seeks innovators
Target is not the only organization looking for a few good retail IT start-ups.

New York-based digital advertising agency R/GA is partnering with San Francisco-based Westfield Labs, the innovation lab subsidiary of shopping center operator Westfield Corp., to launch the R/GA Connected Commerce Accelerator. The application process is open to start-ups across the globe through May 23, 2016.

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