Social Commerce

A legendary media property is making its first move into social commerce.

Target Corp. is making it easier and more rewarding for social influencers to promote its products.

Ahold Delhaize USA is expanding shopping access to its grocery banners’ e-commerce sites.

The Home Depot Inc. is linking its Orange Apron Media retail media network to two popular social media platforms, including an industry-first partnership.

Target Corp. is going all out to mark the 30th anniversary of Pokémon with exclusive merchandise, social and in-store promotions, and a little star power.

Influencer marketing is becoming big business, and retailers are using technology innovation to integrate influencers with their promotions.

Retailers in March 2026 focused technology efforts in areas including ChatGPT shopping, in-store AI assistance and unifying inventory and allocation.

A visually-oriented social media platform is making it easier for creators and small businesses to promote their content to interested users.