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First Data Advisors reports on mid-year gift card performance
Atlanta -- The prepaid gift card market remained healthy in the first half of 2011, experiencing a higher rate of growth than U.S. consumer spending despite the sluggish macroeconomic environment. That’s one finding of a new analysis on the U.S. gift card market from First Data Advisors.
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Macy’s and J.C. Penney top RSR report on digital advertising
Morrisville, N.C. -- Macy’s and J.C. Penney Co. rank as the nation’s top “local” advertisers, according to a new report from RSR Research. The study, “The Local Approach: The State of Localized Advertising in Retail,” finds most major retailers are missing huge opportunities to drive store traffic through localized digital advertising campaigns.