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Bargain hunting welcomed part of shopper experience, survey finds
CHICAGO — Searching for the best bargains has become pastime among shoppers, according to research conducted by Mintel Inspire.
According to the latest data, Mintel found that nearly two-thirds (64%) of U.S. moms said they're spending more time looking for sales, discounts and coupons, compared with last year; while 28% of U.K. consumers were classified by Mintel as "bargain hunters" due to their dedication to comparing prices and reading online reviews.
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Survey: Consumers seek better clarification of 'green' products
CHICAGO, and COLLINGSWOOD, N.J. — A universal product sustainability score would influence the brand purchase decisions of health and eco-conscious consumers, according to new research from Ryan Partnership Chicago and Mambo Sprouts Marketing.