Research Topic

San Jose, Calif. – The shift of the Easter shopping season to March 2015 from April 2014 (Easter fell on April 5, 2015, the first day of fiscal April) had a substantial negative impact on year-over-year retail sales results. According to the RetailNext Retail Performance Pulse, sales dropped 12.5% compared to the same month a year earlier, while sales per shopper (SPS) actually increased 2.4%.

Seattle - One month after Starbucks and Arizona State University announced the expansion of a benefit to pay for employees’ college education, more than 1,800 have signed up, with more than 2,200 total. The Starbucks College Achievement Plan offers 100% tuition reimbursement for all four years of college.

New York – Subscription retailers outpace e-commerce retailers and flash sale businesses by a long shot when it comes to a customer’s average numbers of orders in the span of a year. According to analysis of more than 10 million orders from 2.5 million unique customers by Retention Science, subscription retailers average 7.68 orders per customer in 12 months.

In contrast, e-commerce retailers only average 2.36 orders per customer in 12 months, and flash sale retailers only average 1.41 orders in that time span.

Boston – With engaging the customer and managing the customer experience as top priorities for retailers, Boston Retail Partners’ 2015 CRM/Unified Commerce Survey indicates that 87% of retailers plan to use gamification to engage the customer within five years.

New York – McDonald’s responds more slowly to Twitter commentary than other major fast-food hamburger chains, but tweets more often than Wendy’s or Burger King. According to social media analysis conducted by the Wall Street Journal using a tool from Unmetric, Starbucks has 7.7 million Twitter followers, almost triple the 2.8 million Twitter followers held by McDonald’s, the number two fast food chain on Twitter.

Other findings include:

San Francisco – Retail sales in several top retail verticals fell despite increased shopper traffic in April 2015. According to a report from Wi-Fi location analytics provider Euclid, early Easter did not cause a drop-off in visits to the store, but consumer caution around spending tax refunds prevented a commensurate sales boost.

Euclid estimates sales growth in the following retail verticals of:

• 1.1% decline year-over-year in general merchandise, apparel, furniture and other (GAFO) retail sales.

Seattle - The intersection of technology and retail, online, in-store, apps, mobile, can enhance the shopping experience for women 25-40. According to a new report from Waggener Edstrom, “Romancing the Store: Reconnecting in the Empowered Shopper Era,” when done correctly, tech offerings can be a seamless part of the overall experience and help bolster sales.

New York – Despite some reservations, a federal judge is reportedly refusing to block a proposed settlement between Target Corp. and MasterCard related to the retailer’s 2013 data breach. According to Reuters, U.S. District Judge Paul Magnuson in St. Paul, Minnesota declined a request from a group of banks and credit unions to rule against the $19 million settlement.