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Study: Silent dissatisfied customers pose risk
Chicago - It may seem counterintuitive, but retailers should welcome the irate shopper who vents their frustration. That’s because it’s the mistreated customer who walks out the door in a silent huff who places the most revenue at risk, according to a collaborative study of dysfunctional retail touch-points conducted by LoyaltyOne, Verde Group and Dr. Deborah Small, professor of marketing and psychology, Wharton School of the University of Pennsylvania.
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Staples' student program aims to incubate innovators
Staples is empowering students to "Make Innovation Happen” with a new program that promotes research, collaboration and entrepreneurial thinking.
The retailer's Designed by Students program will allow students from two middle schools, MS88 in Brooklyn, N.Y., and Ron Clark Academy in Atlanta, Ga., to participate in a curriculum to foster creative thinking and teach students about designing innovative products. The program provides an original, educational experience to students. Staples is donating $50,000 to both schools as part of the program.

