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Snyder’s-Lance doubles new product revenue
Snyder's-Lance, a leading manufacturer and distributor of premium snacks, recently marked the first anniversary of its state-of-the-art Research and Development Center.
The center, located near one of the company's largest bakeries in Hanover, Pennsylvania, has been instrumental in the research and development of new product introductions that are both innovative and in line with consumer trends, according to the company.
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ECRM: Retail circular advertising trends, July 2014
ECRM compared retail circular advertising in July 2013 versus July 2014 and noted trends occurring across top retail chains. The start of the back-to-school season saw large decreases in these metrics for both Staples and Walmart across the board. Walmart continued its trend of smaller, less dense, highly-targeted and themed circulars. It barely touched on BTS on the front pages of its July 2013 circulars, with only a small laptop ad and some apparel promotions. 2014 saw a more concentrated effort as early as 7/13, prominently featuring notebooks, glue sticks, and crayons.

