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Survey: Consumers increasing online shopping
New York - While the majority of consumers prefer to both shop and spend their money in brick-and-mortar retail stores, more than 60% are increasing their online shopping activities, according to a survey of 1,515 consumers by digital marketing firm SmartFocus. This trend is most prevalent among women (71%) and Millennials.
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Bigcommerce Predicts Record Ecommerce Growth in 2015
E-commerce as a segment of the total retail market is growing at 30% per year and will reach $2 trillion in sales in 2015, according to e-commerce platform Bigcommerce.
Based on research conducted across its more than 55,000 clients, and combined with third-party research from Sagence, Bigcommerce’s Democratization of E-commerce Report also predicts that the U.S. small and medium business ecommerce market will exceed $100 billion in total sales in 2015.