Research Topic

Super Tuesday shed a very strong light on what the general election campaign is going to look like as Hillary Clinton and Donald Trump performed well and solidified their frontrunner status.

More importantly, it was essentially a validation of Donald Trump's campaign style and strategy so far. Whether you are a fan of The Donald or not, it is clear that part of that strategy has been focusing on social issues like immigration, race and other political hot potatoes and pushing issues important to Main Street merchants to the back burner.

When it comes to marketing technology spend, retailers are overwhelmingly allocating dollars to a particular consumer touchpoint.

According to a new survey of more than 200 retail marketing executives from digital savings platform RetailMeNot Inc., "The Rise of Mobile Marketing Spend in Retail," 87% of retail marketers plan to invest more in mobile marketing in 2016.

In comparison, 73% of respondents plan to increase non-mobile digital advertising spend and 62% plan to increase their offline advertising spend.

When it comes to fraudulent online transactions, one state in particular may warrant a little extra attention from retailers.

Analysis of millions of 2015 e-commerce transactions by Experian indicates Florida is the overall riskiest state for billing fraud, followed by Delaware; Washington, D.C.; Oregon and California. Billing fraud states are determined by where the consumer whose information was illegally used resides.

As consumers become more tech-savvy, they are becoming more independent in their approach to in-store shopping.

According to a new survey of 682 consumers from store technology provider InReality, shoppers are past the digital "cool factor" and looking for digital implementations in-store that offer the same type of self-directed shopping experiences they get online.

Pet Supplies Plus will target California as part of its strategic growth plan for 2016.

The nation’s largest pet franchise, which has more than 330 locations in 26 states, announced it will expand into the Golden State to grow its base of multi-unit franchise partners.

Publix Super Markets hit a milestone in 2015 as it exceeded the $30 billion mark in annual sales and also racked up another impressive quarter.

The grocer reported that net earnings for the quarter ended Dec. 26, 2015, rose 15% to $521.1 million, from $453.3 million in the year ago period. For the full year, earnings rose some 13%, to $2 billion, compared to $1.7 billion last year.

Modern. Innovative. Interactive. Organized.

Those were among the words used most often by mystery shoppers to describe Amazon’s first ever retail storefront, Amazon Books. The report comes amid ongoing rumors that the Internet giant is planning to roll out additional stores.

There’s still time to sign up for today’s Webinar, “Getting the Most Out of Your Traffic and Conversion Program.”

The presentation, on Tuesday, March 1, from 2 p. m. to 2:30 p.m. EST, will provide valuable insights for retailers who are already tracking traffic and conversion in their stores and those that are considering it. Click here to register.