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Research Topic

  • Here’s what consumers think about CVS’ ban on tobacco products

    CVS Health's decision to stop selling cigarettes is having its intended impact - 52% of those consumers who used to buy their cigarettes from CVS say it is now harder to buy cigarettes altogether, according to a survey commissioned by V2, a manufacturer of electronic cigarette and vaporizer products. Out of that group, 73% called the impact manageable, stating that “buying cigarettes is now harder but I have other options” and 27% said it made buying them “much harder.”

  • Majority of former CVS Health cigarette buyers applaud no-sell decision

    CVS Health's decision to stop selling cigarettes is having its intended impact - 52% of those consumers who used to buy their cigarettes from CVS say it is now harder to buy cigarettes altogether, according to a survey commissioned by V2, a manufacturer of electronic cigarette and vaporizer products.

  • Online groceries are habit-forming

    Although not many consumers are currently shopping for groceries online, those who do are likely to be repeat customers.
     
    According to “The 2016 Online Grocery Shopper,” a survey of more than 500 U.S. online consumers from Toronto-based grocery technology provider Unata, 8% of consumers bought groceries via Internet in 2015.

    However, 93% of those shoppers said they are “likely” or “very likely” to buy groceries online in 2016.
     

  • Study: How often is mobile used in-store?

    The image of shoppers hunched over their mobile devices while they browse store shelves may be less common than retailers imagine.

    According to a new survey of 9,142 online consumers in the U.S. and Canada conducted by Bizrate Insights, a division of Connexity Inc., three-quarters (73%) of online buyers use mobile devices to shop online. However, only one in five (21%) use mobile devices to assist their in-store shopping experience. Mobile devices include both smartphones and tablets.

  • Gift Cards’ Appeal to Millennials

    Gift cards are exceedingly popular with Millennials, as new research from the Wharton School’s Baker Retailing Center and The NPD Group found. Here is fresh insight as to why:

  • Target execs share TED insights

    Members of Target Corp.’s senior leadership team including CEO Brian J. Cornell, chief marketing officer Jeff Jones, and chief creative officer Todd Waterbury attended the recent TED Conference in Vancouver. In a post on the Target Bullseye Blog, the executives describe learnings such as the importance of empowering dreamers, the power of trust and reputation in social business, and why originals choose different Web browsers than everybody else.

  • Most Americans not spending refunds

    Retailers used to be able to count on Americans spending every penny of their tax refund, but that’s not the case anymore according to new research from the National Retail Federation.

  • Retail CFOs feeling less bullish

    Market uncertainty around the world is taking a toll on retail CFOs confidence in the future.

    That’s according to a new BDO U.S.A. survey in which retail CFOs predict a 3.4% increase in total sales for 2016. It’s the second consecutive year that the total store sales projection has dipped since the spike to 5.1% in 2014.

    In addition, a notable decline in the number of CFOs expecting consumer confidence to increase this year was also revealed, which dropped nearly 50% year over year.

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