Concerns about channel conflict once kept brands from selling to direct to consumers, but not anymore. Branded suppliers selling direct is one of the biggest trends in retail and the shift is creating new growth opportunities for consumer goods companies.
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Study: Younger shoppers want stores
Gen Z and Millennials are big on physical stores — even more so than their older counterparts.
That’s one of the findings of a new research study by insights firm iModerate in which 74% of all respondents said it is important for brands to have a physical location rather than solely selling online. Interestingly, 80% of Gen Zers and 82% of Millennials respondents said it is important, compared to 69% of Gen Xers and 65% of Boomers.
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Survey: These social networks most influence purchases
When it comes to buying products, consumers are particular about who and what they trust to get advice.
According to a survey of nearly 14,000 adults conducted in early March by social retail technology provider Collective Bias, Facebook and YouTube are the most persuasive social channels for consumer purchases. About 19% of consumers find Facebook to influence their purchasing decision most, with YouTube coming in second at nearly 18%. YouTube is especially popular with men (23%) compared to women (14%).

