Research Topic

Millennials are not loyal to fashion brands, according to a new study. In fact, 45% of those surveyed by LIM College say nothing can be done to retain them.

This is according to the results of a new survey, "Shopping Trends Among 18-25 Year-Olds," conducted by LIM College Professors Robert Conrad and Kenneth M. Kambara, Ph.D.

New York - Millennials are not loyal to fashion brands. In fact, a new study from LIM College shows that 45% of those surveyed say nothing can be done to retain them.

The study, “Shopping Trends among 18-25-Year-Olds,” surveyed 275 LIM College students from March 2-9, 2015. Respondents were asked to evaluate the applicability of statements regarding why they may have abandoned what had been their brand of choice in 2013. The top responses were:

1. Availability of desirable new alternatives (64%).

New York -- Specialty retailer L Brands continued its winning ways in March, reporting a 9% increase in same-store sales, higher than expectations. Total sales increased 10% to $981.2 million, from $923.7 million in the year ago period.

The Cato Corp. also turned in a winning performance, with a 12% surge in March same-store sales. For the nine weeks ended April 4, sales totaled $197.5 million, up 5% from $188.98 million a year earlier.

Washington, D.C. -- The National Retail Federation announced a multimillion-dollar investment to form a new department within the organization focusing on industry research. The new Retail Research and Analysis Center will bring together all existing research within NRF and expand upon the wide range of issue areas and trends already studied.

The Center will focus on four main areas: the economy, legislative and regulatory policy, the retail industry and consumers.

Atlanta - Purchases in brick-and-mortar stores still accounted for more than 94% of all retail sales in the U.S. last year, totaling $4.4 trillion. But according to the new “Reality of Retail” report from retail marketing firm InReality, consumers are shifting their in-store shopping habits.

Deerfield, Ill. — Walgreens Boots Alliance on Thursday reported quarterly earnings for the first time since the December 2014 merger of Walgreen Co. and Alliance Boots GmbH. The announcement included the news that the drug store retailer will close about 200 U.S. stores as part of its previously announced three-year, $1 billion cost-reduction plan.

Amazon’s Prime membership is starting to crowd out traditional retailers like Walmart and Target, according to Forbes.

The magazine reports that research consultant Millward Brown Digital found that consumers with Prime accounts –- of which there are reportedly 40 million subscribers –- are less likely to visit other retail sites when making online purchases.

New York -- Enrollment levels in consumer loyalty programs have reached an all-time according to the 2015 Bond Brand Loyalty Report. The fifth annual study shows consumers overwhelmingly agree that loyalty programs are worth the effort.

Walnut Creek, Calif. – Retailers are taking advantage of volumes of Big Data and advanced analytical technology to uncover deep insights on customer behavior. However, according to a new study from RSR Research, they may be focusing on customer behavior to an extent they overlook other valuable insights.

Boston - Americans are more likely to subscribe to Amazon Prime for free two- day shipping than for Prime Instant Video, and in the U.S. when they do subscribe, are more likely to use Netflix than Prime Instant Video. According to a new study from global intelligence firm Strategy Analytics, nearly two-thirds (63%) of Amazon Prime subscribers used Netflix in the previous month compared to 59% who used Prime Instant Video.