Research Topic

When it comes to marketing technology spend, retailers are overwhelmingly allocating dollars to a particular consumer touchpoint.

According to a new survey of more than 200 retail marketing executives from digital savings platform RetailMeNot Inc., "The Rise of Mobile Marketing Spend in Retail," 87% of retail marketers plan to invest more in mobile marketing in 2016.

In comparison, 73% of respondents plan to increase non-mobile digital advertising spend and 62% plan to increase their offline advertising spend.

More than 45% of consumers say the opportunity to earn rewards is a primary driver for purchasing from a brand, according to a new study from Maritz Motivation Solutions.

The report, The Maritz LoyaltyNext Customer Study, surveyed 2,000 consumers on their loyalty to and engagement with brands.

When asked why they purchase from a brand, a majority of consumers cited “the ability to earn points and rewards, as well as good promotions and low prices.”

In fourth quarter 2015, mobile phones served as the primary engine of online retailing.

According to the fourth quarter “Demandware Shopping Index,” mobile phones were responsible for all growth in digital visit (112%) and basket (104%) size. Rates exceeding 100% indicate that digital visits and baskets actually shrank among users of tablets and PCs.

Mobile phones also accounted for a solid 68% of majority of digital order growth, with tablets and PCs accounting for the other 32%.

As consumers become more tech-savvy, they are becoming more independent in their approach to in-store shopping.

According to a new survey of 682 consumers from store technology provider InReality, shoppers are past the digital "cool factor" and looking for digital implementations in-store that offer the same type of self-directed shopping experiences they get online.

Pet Supplies Plus will target California as part of its strategic growth plan for 2016.

The nation’s largest pet franchise, which has more than 330 locations in 26 states, announced it will expand into the Golden State to grow its base of multi-unit franchise partners.

Publix Super Markets hit a milestone in 2015 as it exceeded the $30 billion mark in annual sales and also racked up another impressive quarter.

The grocer reported that net earnings for the quarter ended Dec. 26, 2015, rose 15% to $521.1 million, from $453.3 million in the year ago period. For the full year, earnings rose some 13%, to $2 billion, compared to $1.7 billion last year.

When it comes to fraudulent online transactions, one state in particular may warrant a little extra attention from retailers.

Analysis of millions of 2015 e-commerce transactions by Experian indicates Florida is the overall riskiest state for billing fraud, followed by Delaware; Washington, D.C.; Oregon and California. Billing fraud states are determined by where the consumer whose information was illegally used resides.

Modern. Innovative. Interactive. Organized.

Those were among the words used most often by mystery shoppers to describe Amazon’s first ever retail storefront, Amazon Books. The report comes amid ongoing rumors that the Internet giant is planning to roll out additional stores.