Trader Joe's is reportedly slashing prices

A few months after Whole Foods Market and The Fresh Market initiated price-cutting strategies to lure more shoppers, Trader Joe's has apparently followed suit, according to a new report.



New data from Deutsche Bank indicates that prices on 77 similar items at a New York-based Trader Joe's store and nearby Whole Foods found that Trader Joe's was about 26% cheaper, a decrease from a similar analysis Deutsche Bank did in 2013.



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