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School’s not out but marketers already planning for back-to-school shopping
It may seem a little premature given that school is still in session, but the first back-to-school study has been released.
About 62% of households plan to reduce back-to- school spending compared to 2015, according to a survey by Bizrate Insights, a division of Connexity. Average spend will be $606, or $1,086 for households with college-age children.
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Study: Women embrace modern shopping technology, but one demand remains constant
Well informed. Well connected. Price sensitive.
Those three terms sum up the modern American female consumer, according to a new study from Blackhawk Engagement Solutions, which reveals that that price holds the most weight (75%) when it comes to influencing a purchase, followed by quality (55%). Other factors affecting women’s purchase decisions include brand (31%), store (26%) and availability (14%).

