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Study: Technology can enhance women’s shopping experience
Seattle - The intersection of technology and retail, online, in-store, apps, mobile, can enhance the shopping experience for women 25-40. According to a new report from Waggener Edstrom, “Romancing the Store: Reconnecting in the Empowered Shopper Era,” when done correctly, tech offerings can be a seamless part of the overall experience and help bolster sales.
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Web revenue generated from smartphones rising
Pittsburgh - Revenue from shoppers on smartphones rose 73% over the last year, according to a new report from Branding Brand's Mobile Commerce Index released Wednesday. In April 2015, smartphone revenue accounted for 13% of total online revenue, which represented a 63% year-over-year increase.

