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Study: How to boost store conversion and traffic
Retailers are always asking how they can increase the numbers of shoppers who visit and buy goods at their stores. According to a study from store traffic and conversion measurement provider HeadCount, “In-store Traffic and Conversion Study: Retailers Find Keys to Impressive ROI,” the answer lies in combining data-driven coaching with analytics. -
Tech Guest Viewpoint: Mobile In Retail: The New Normal
Two events converged by 2010 that fundamentally changed how consumers shop and how retailers sell.
The first was that the world was enmeshed in a deep recession triggered by the collapse of financial markets in 2008. The second was that the world was going through a refresh cycle for consumer mobile phones. What happened next rocked the retail industry.

