Skip to main content

Research Topic

  • School’s not out but marketers already planning for back-to-school shopping

    It may seem a little premature given that school is still in session, but the first back-to-school study has been released.

    About 62% of households plan to reduce back-to- school spending compared to 2015, according to a survey by Bizrate Insights, a division of Connexity. Average spend will be $606, or $1,086 for households with college-age children.

  • Study: Bad odors, dirty restrooms among top five store turn-offs

    Retailers who fail to maintain a clean, well-maintained store are putting themselves at a strong competitive disadvantage.

    That’s the takeaway from a new survey conducted by Harris Poll for the Cintas Corp., which found that 93% of U.S. adults would not return to a retailer if they experienced some type of issue related to the facility. The top five factors that would turn patrons away from a store were:

    • General bad odor – 78%
    • Dirty restrooms (e.g., floors, stalls, mirrors, odor) – 66%

  • Publix posts strong Q1

    Publix Super Markets on Monday turned in another winning revenue performance, reporting $8.7 billion in sales for its first quarter, up 4.5% from $8.3 billion in the year ago period. Same-store sales rose 3.3%.

    Net earnings were up to $581.9 million, up 6% over the same period last year.

    It was the first quarterly report issued under new CEO Todd Jones. Former chief executive Ed Crenshaw retired Friday after 42 years with the company and nearly eight as CEO.

  • Study: This retailer is tops in providing digital experience

    When it comes to providing digital consumers with a quality online shopping environment, one well-known discount club chain comes out on top.

    According to the “2016 Digital Experience Report” from application performance company Dynatrace, Costco led all online retailers in both performance and reliability. Apple followed in a close second place.

  • WWW.Brick-and-Mortar.COM

    At a time when more and more online retailers are successfully expanding to brick-and-mortar locations, it’s worth taking a moment to examine how those brands are approaching the site selection process. The specific and strategic considerations that online retailers review when assessing possible brick-and-mortar locations not only tells us a lot about what’s behind that thought process, but provides important hints about the priorities and perspectives shaping retailer behavior in an increasingly omnichannel world.

  • PINTEREST: THE CHOICE OF A NEW GENERATION

    User data from Pinterest shows that more than one-in-three of its 100 million global users are millennials. In addition, 79% of millennial Pinterest users say the platform is a “guide to life and is a place to teach me how to do things,” compared with 71% of all Pinterest monthly users.

    Other notable millennial-related findings include:

  • Target finds itself in middle of national debate

    An announcement by Target on its website saying it that would allow employees and customers to choose the restroom and fitting room that corresponded with their gender identities has thrust the chain into the middle of a contentious national debate.

X
This ad will auto-close in 10 seconds