Research Topic

Somerville, Mass. – Almost all (91%) of marketers either use or intend to use personalization for online customer interactions within the next year. According to a new survey from real-time personalization provider Evergage, nearly one in two marketers surveyed (49%) intends to increase their budgets for personalization in the year ahead, with 80% planning to increase them significantly (by more than 10%).

New York — Gap stores have failed to keep up with the fashion tastes of millennial shoppers, who have a much different fashion sense than the generation before them, according to the Washington Post. Read the full story here.

Generation Y prefers to shop at Walmart over Target, Costco, Kroger, Whole Foods, and Trader Joe’s, according to Ad Age.

"Millennials now, as a generation, like Walmart the best, more so than Generation X, more so than boomers," Matt Kistler, Walmart’s senior VP-consumer insights and analytics, said.

Walmart is most popular among people under 24, as well as every store but Target among 25- to 34-year-olds, according to InfoScout, a provider of shopper insights with a nationwide panel of more than 170,000 shoppers.

Franklin, Tenn. — Retailers are interested in mobile POS (mPOS) technology, but a number of challenges exist to its widespread adoption. According to a new study from IHL Group, “mPOS: Houston, Do We Have A Problem,” 78% of retailers planning to make a new mobile POS decision by mid-2016.

In addition, 66% of enterprise retailers say they want their existing POS software vendor to provide their mPOS solution. However, it takes chain retailers an average of 9.7 months to deploy a mobile POS solution. 

City of Commerce, Calif. — A sharp increase in selling, general and administrative (SG&A) expenses drove an 88% drop in net income at 99 Cents Only Stores Inc. to $1.17 billion in the first quarter of fiscal 2016 from $9.57 billion the same quarter the prior fiscal year.

The profit plummet came as total sales rose 6% to $506.17 million from $477.9 million. Same-store sales declined 1.7%, primarily due to lower customer traffic.

Liberal economist and New York Times columnist Paul Krugman and Bloomberg financial columnist Barry Ritholz weighed in this week with points of view on Walmart’s recent investment in wages and other changes to improve worker satisfaction.

Both took shots at the company by revisiting some of the negative characterizations of how Walmart treats workers that have been repeated so often they have taken on a life of their own.

Krugman offer a more technical view on the company’s actions while Ritholz took more of a snarky approach.

Staples has empowered young students to help create and design school products that solve real-life problems.

Through a unique initiative created by Staples Inc. called Designed by Students. kids have made: a colorful all-in-one writing instrument with interchangeable writing tips. A portable desk that lets students work anywhere. A floating locker shelf that maximizes and stylizes lockers.

New York — Online traffic rose 18% in the first quarter, according to Demandware's latest  Shopping Index. The study also reveals that the duration of mobile shopping visits decreased 43% in the first quarter, down to 8.4 minutes. Overall shopping episodes were also down 31% to 8.9 minutes.  

New York — Internet ad revenues hit a record-breaking $13.3 billion in the United States in the first quarter of 2015, up 16% over the year-ago period, according to the latest IAB Internet Advertising Revenue Report figures released today by the Interactive Advertising Bureau and  PwC US.  

New York — If credit card issuers stopped offering rewards, a slight majority of American credit cardholders wouldn’t change their spending habits. According to a new Bankrate.com survey, 51% of U.S. credit card holders say they would keep using the card the same way they did previously.    Another 26% would use the card less often and 19% would stop using it entirely.