Research Topic

Even back-to-school shopping is not what it once was.    U.S. students may still go back to school around the same general time each year, but the timing of BTS shopping has changed in recent years, becoming less consistent and less predictable. That's according to the Back-to-School report from The NPD Group, which finds that BTS shopping is starting earlier and lasting longer.    

Walmart’s e-commerce arm is shaking up its customer engagement efforts.   Jet.com is adopting product sampling to forge stronger relationships with its online shoppers. Though a partnership with BrandShare, the online retailer will deliver 300,000 premium product samples and exclusive offers each month inside e-commerce packages. BrandShare is a long-time partner of Jet’s parent company, Walmart.   

A new fraud pattern is emerging.    For 84% of U.S.-based companies, EMV has lowered their fraud prevention costs. However, 52% of retailers said their card not present (CNP) losses are growing.   This is according to the “2017 Global Payments Insight Survey: Merchants and Retailers,” from ACI Worldwide and Ovum. The study tapped 1,475 payments executives globally in December, 2016 -January, 2017.   

Despite plenty of generational differences, there is one thing that shoppers of all ages put a priority on.  

Technology giants, including a retailer, dominated an annual ranking of the world's most valuable brands.   

Mark Tritton, Target’s executive VP and chief merchandising officer, discussed the retailer's new exclusive brands in a posting on the company's corporate website. Here are some key excerpts:    What’s the inspiration behind these new brands?

Wages

Plenty of consumers will be shopping for deals over Independence Day— and they plan to use social media to find them.   Forty-three percent of consumers plan to shop for deals on Independence Day, according to a survey by ChargeItSpot. When asked what resource they will use to hunt down deals and sales, the majority of respondents (37%) said social media, followed by online deal sites (17%) and mobile coupon apps (17%) – meaning in-store shoppers are finding their deals online.