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Research Topic

  • Retailers getting serious about artificial intelligence

    A new survey suggests that retailers are ready to invest in artificial intelligence and other new technologies.    

  • Who is cheaper: Costco or Amazon?

    A new market study finds that Costco Wholesale Club's online prices are lower than Amazon's -- and not by an insignificant amount.

  • The first back-to-school spending forecast is out

    There is good news for retailers in a just-released 2017 back-to-school spending forecast.     Retail sales during the back-to-school shopping season of July and August 2017 will grow 4.0% over 2016, according to eMarketer’s forecast. Retail sales in the U.S. during those core months will reach an estimated $857.18 billion, accounting for 17.0% of total retail sales for the year.  

  • Survey: Lidl poses big competitive threat

    Consumers are very excited about shopping at German discount grocer Lidl — even though they have never set foot inside one of the company's stores before.    Lidl's upcoming entry into North Carolina, South Carolina, and Virginia could remove $1 billion in local sales in the medium term, according to a report by global consulting firm Oliver Wyman which surveyed consumers in the three states cited above. It reveals that consumers are overwhelmingly excited about trying Lidl.   

  • Study: The least trusted among top media channels is...

    Social media may be a popular platform for ad delivery, but that doesn't mean it is a trusted one.   Despite listing social media as the source of the second-highest volume of ad messages they receive — behind only television — consumers ranked social media last among their most trusted channels, according to a study by the Chief Marketing Officer Council. Consumers ranked friends, television, search engines and newspapers as more trusted sources.  

  • Report: Online sales alter trade and brand marketing

    As retail sales shift from offline to e-commerce, marketers must learn to adjust trade strategies and budgets to be successful in a digital world.  

  • Analyst: Across the board adoption of Amazon Prime not imminent

    Approximately 80% of low-income households will not opt for Amazon's new discounted Prime program.    That's according to a broadlines and hardlines retail report by Gordon Haskett Research Advisors analyst Chuck Grom, which looks at Amazon, Walmart, Dollar General and Dollar Tree as Amazon announced discounted Prime membership for those on federal assistance. Here are excerpts from Grom's report:   

  • Study: The most popular store credit card is...

    A retailer that does nearly all of its transactions online has the most popular store credit card.   Amazon wins the store card battle, ranking as the top choice among consumers with store cards (32%), followed closely by Target (30%) and then Macy’s (24%).   
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