Research Topic

Affluence is out. So are the days of the mass market.    A new report projects 10 years out and reveals three fundamental principles that are shaping tomorrow's consumer packaged goods and retail industries: trust, influence and personalization. In a preview of its 2017 Global Future Consumer study, A.T. Kearney predicts the death of the scale economy that focuses on catering to affluence in favor of one driven by the influence of industry stakeholders, particularly by the hyper-connectivity of the younger generations.

Consumers may want a more personalized shopping experience, but some efforts in this regard creep them out.      

Eddie Bauer LLC could be for sale.   The retailer has hired investment banks Guggenheim Partners LLC and Financo LLC to explore strategic alternatives, including a potential sale, Reuters reported. The debt-laden company is seeking relief from a $225 million term loan due in 2020 and $200 million revolving credit line that comes due in 2019, the report said.  

Increased security in airports is helping to boost sales in airport stores.    Travel retail, particularly in airports, is currently a bright spot in the retail world.    Spending in airports hit $38 billion globally in 2016, according to GlobalData. It is set to grow by 27% to $49 billion by 2021.  

Levi Straus is the second most patriotic brand in America. And Ralph Lauren isn't far behind.    That's according to the 15th annual Brand Keys survey of iconic American brands, which asked 4,860 consumers, balanced for age and political party affiliation, to evaluate which of 280 brands were most resonant as to ‘patriotism.’ Jeep took the top spot in the survey for the second consecutive year. (For complete listing of the 50 most patriotic brands, which includes several retailers, see end of article.)

Walmart leads the pack when it comes to paid search advertising in the grocery category.   That’s according to new research from AdGooroo. The search marketing intelligence provider analyzed 124 non-branded grocery store and grocery delivery keywords from June 2016-May 2017.  

A majority of companies, including retailers, are confident about cyber-security, but their confidence may not be justified.      That’s according to “Cyber Risk in Consumer Business,” a report from Deloitte. The report is based on input from more than 400 CIOs, CISOs, CTOs and other senior executives.   

Staples is close to returning to private ownership.   Private equity firm Sycamore Partners is in advanced talks to acquire Staples, according to numerous media reports. The deal could top $6 billion, reported Reuters, which said Sycamore is in the process of finalizing a debt financing deal with Staples. Sycamore repeatedly beat out Cerberus Capital Management in an auction.