Skip to main content

Research Topic

  • Study: M-commerce growth helps shrink mobile user acquisition costs

    Consumer reliance on mobility throughout their shopping journey presents a huge opportunity for retailers to engage shoppers.    This is according to “Mobile Shopping: User Acquisition Trends and Benchmarks 2017,” a report from mobile app marketing provider Liftoff. The study analyzed 26.9 billion ad impressions across 4.8 million app installs between April 2016 and April 2017.  
  • Study: Why shoppers choose offline over online

    Physical stores still have some key benefits over online retail.  
  • Wireless carrier expanding its store network in California

    Sprint continues to expand its presence and investment in Southern California.   The company plans to add more than 550 new jobs and 78 new retail locations throughout the Southland by the end of 2017. The new jobs will include a combination of retail, operations and technical experts. Currently, Sprint operates more than 300 branded retail locations throughout the Southern California region.  
  • Study: User-generated content influences most purchase decisions

    Not only is user-generated content (UCG) the go-to source for 90% of shoppers making a purchase — it outranks all other forms of marketing.   This is according to “Hearing the Voice of the Consumer: UCG and the Commerce Experience,” a report from TurnTo and executed by Ipsos. the report represents responses from more than 1,000 U.S. shoppers who made an online purchase in the past 12 months.  
  • Survey: Employee theft on the rise

    In a sobering statistic, one out of every 27 employees was apprehended for theft from their employer in 2016.   That's according to “The 29th Annual Retail Theft Survey,” conducted by Jack L. Hayes International, a loss prevention and inventory shrinkage control consulting firm. The survey is based on reports on over 380,000 shoplifting apprehensions that took place in 23 large retail companies, representing 16,038 stores with combined 2016 annual sales in excess of $370 billion.   
  • CBRE: E-commerce still lacks traction in some retail categories

    E-commerce has generated significant volumes of sales in the electronics and clothing industries, but has yet to gain traction in other retail sectors.  
X
This ad will auto-close in 10 seconds