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ShopperTrak report: Holiday sales increase 22% for week ending Dec. 17
Chicago -- A report released Wednesday by ShopperTrak found that holiday shoppers boosted sales 21.7% over the previous week and 1.3% over the same week last year.
According to ShopperTrak, sales increases during the week ending Dec. 17 made this December on pace to have higher retail sales than last year. Month-to-date figures are up 0.5% over December 2010.
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Consumer Trendspotting
It’s a new year, and with it comes the opportunity for a fresh start for retailers as well as consumers. As in new years past, I’m inundated with a flurry of trend forecasts, surveys and predictions. One of the more interesting ones to cross my desk comes from JWT, New York, one of the world’s biggest marketing communications brands. It is the firm’s seventh annual year-end forecast of trends that will impact consumer behavior going forward.