Consumer Attitudes & Behavior

SEATTLE — E-readers continue to be a popular gift choice this holiday season, with Amazon.com reporting that for the third week in a row, customers are purchasing more than one million Kindle devices per week. Among its Kindle offerings, the latest, Kindle Fire, remains the most sought-after product on Amazon.com. since it was introduced 11 weeks ago.

There’s nothing wrong with most of the consumer electronics items that get returned to stores, according to new research by Accenture. A study by the firm found that defects only account for about 5% of the returns and the rest of the time buyers’ remorse (27%) or a perceived flaw (68%) results in the item being returned.

WASHINGTON, D.C. -- The National Retail Federation said Thursday that it has upwardly revised its holiday forecast, now expecting holiday sales to rise 3.8% this year to a record $469.1 billion. 

NRF’s initial forecast, announced on October 6, called for anticipated sales growth of 2.8%. While a 3.8% sales increase is considerably above the 10-year average sales increase of 2.6%, it is still lower than the 5.2% increase the retail industry saw last year, said NRF.

WASHINGTON — The National Retail Federation is putting its faith in the holidays by upgrading its spending forecast for the season.

After initially anticipating sales growth of 2.8%, the NRF said it now expects holiday sales to rise 3.8% to $469.1 billion. The projection may be lower than the 5.2% increase the retail industry saw last year, but the group said a number of factors, such as strong year-over-year sales and the fact that not all consumers have completed their holiday shopping lists, could provide the industry with a great gift after all.

RESTON, Va. -- Data released Wednesday by comScore showed that holiday season retail e-commerce spending for the first 42 days of the 2011 holiday season is up 15% year-over-year. Through “Green Monday,” Dec. 12, $26.8 billion has been spent online.

The most recent week (week ending Dec. 11) reached a record $6.1 billion in spending, in line with the season-to-date’s 15% growth rate, according to the report.    

Washington, D.C. -- The Consumer Intentions and Actions survey released Wednesday by the National Retail Federation and conducted by BIGresearch found that, as of the second week in December, the average person has completed 46.5% of their holiday shopping.

Last year at this time, the average shopper had completed 49.5% of their shopping.

NEW YORK — A new survey by Angus Reid Public Opinion revealed a number of similarities and differences between the holiday shopping habits of people in North America and the United Kingdom.

The survey found that 40% of Americans, 41% of Canadians and 49% of Britons said they plan to spend less during the 2011 holiday season than they did last year, though 16% of Americans and 21% of Canadians said they're now in better financial situations. By contrast, 39% of Americans and 28% of Canadians said they're in worse shape, compared with 55% of Britons.

Chicago -- A report released Tuesday by ShopperTrak revealed that December holiday sales remain flat year-over-year but are showing signs of growth in the days and weeks ahead. Double-digit increases in week-over-week sales show shoppers are spending this holiday season.

According to ShopperTrak, the week ending Dec. 10 saw a 10.6% increase in retail sales from the previous week, good tidings as retailers prepare for historically two of the highest GAFO sales weeks of the year for retailers.