Consumer Attitudes & Behavior

CHICAGO — The Quaker Oats Center of Excellence has established a scientific advisory board and an online hub for resources and oat research. Developed in 2012 by the Quaker Oats Company, the Quaker Oats Center of Excellence explores the relevance and benefits of oats through science, agricultural sustainability and innovation.

Newly appointed advisory board members were selected due to their extensive experience within their fields and will be called upon to share knowledge, information and insights based on their areas of expertise:

Los Angeles – Total spending on at-home entertainment in the U.S. declined 1.4% in the second quarter of this year compared to the same time period last year, according to research by Digital Entertainment Group. Consumers spent $3.94 billion on at-home entertainment in second quarter 2013, compared to $4 billion in second quarter 2012.

Waban, Mass. – Amazon.com was the top-ranked company across 19 industries in the 2013 Web Experience Ratings from Temkin Group. Amazon.com had a score of 77%, almost 21 percentage points higher than the retail industry average.

Other retailers in the top 10 included eBay, tied for fifth place at 70%, and QVC, tied for eighth place at 69%. Taco Bell and Kmart earned ratings that were at least 15 points below the retail industry average. Old Navy was the only retailer to have a double-digit score increase from last year.

“Retail sales” ranked fourth on this year’s list of the top consumer complaints compiled by the Consumer Federation of America. That’s good news for Walmart.
 

Washington, D.C. -- The National Retail Federation said the retail industry added 37,000 jobs in the month of July, with increases in general merchandise, food and beverage and building and garden supply stores.

Surging home prices and 401K balances have millions of Americans feeling better about their personal balance sheets and the state of the economy, but Walmart’s core shoppers remain under duress and that could spell trouble for second quarter sales.
 

Toronto, Ontario – More than four-in-10 (44%) Canadian back-to-school shoppers want more online options. A new survey from Staples Canada, the Staples Back-to-School Annual Study, also indicates that 70% of Canadian back-to-school shoppers consider a back-to-school budget important.

The survey also uncovered a number of regional differences in back-to-school preferences, such as: