Consumer Attitudes & Behavior

Consistent with Walmart’s drive toward every day low prices, January saw the company run fewer, but larger advertising inserts, according to the latest information from marketing intelligence firm Market Track. To see how Walmart’s advertising activity stacked up to other top retailers, click here.

Armonk, N.Y. -- An analysis released Thursday by IBM projected that retail sales are positioned for increases across a broad spectrum of categories.

According to the study, the surge will be led by a projected 8.2% rise in men’s apparel sales.

“The forecast of men’s apparel sales reflects a growing trend: men are definitely developing a taste for fashion – especially in business attire,” said Jill Puleri, global retail leader for IBM Global Business Services.

New York City -- The Deloitte Consumer Spending Index, released Thursday, continued downward in January and consumer spending will face additional economic headwinds in 2012, according to Deloitte. The Index tracks consumer cash flow as an indicator of future consumer spending.

New York City -- The popular television talk show host and comedian Ellen DeGeneres said she was “proud and happy” that J.C. Penney remained committed to her after One Million Moms asked the retailer to dump her as a spokesperson because she is gay.

The group, a division of the conservative American Family Association, warned they would boycott J.C. Penney stores if the chain did not go along with their request.

DeGeneres addressed the issue on Tuesday at the taping of her television show. The show will air on Wednesday.

Schaumburg, Ill. -- Survey results released Tuesday by Nielsen found that nearly half (49%) of U.S. online consumers believe their personal finance prospects will be good or excellent over the next 12 months.

According to Nielsen’s Q4 global consumer confidence findings, the quarter’s results were the highest for 2011 and a six percentage point increase from Q3 2011. The number of U.S. respondents who described their job prospects as “bad” dropped from 28% to 19% between the third quarter and fourth quarter of last year as well.

Reston, Va.  -- Online retail spending reached $49.7 billion for the fourth quarter, up 14% over a year ago, according to comScore.  It was the ninth consecutive quarter of positive year-over-year growth and fifth consecutive quarter of double-digit growth rates. For the entire 2011 year, U.S. retail e-commerce spending reached a record $161.5 billion, marking a 13%  increase from 2010.

Washington, D.C. -- The Bloomberg Consumer Comfort Index revealed Thursday that consumer confidence in the U.S. climbed for the second week in a row, suggesting rising optimism about economic issues.

The Index rose to minus 44.8 in the period to Jan. 29 from minus 46.4 the previous week. A measure of Americans’ view of the state of economy climbed to the highest since June, according to the report.

Chelmsford, Mass. -- A report released Thursday by Kronos Inc. showed that hiring conditions among retailers are tightening, suggesting an improvement in the industry.

New York City -- The nation’s apparel retailers reported mixed results for January as shoppers remain cautious about spending in the uncertain economy.

“It was as tough month as retailers battled holiday hangover, lack of incentive to shop and mild winter that killed outerwear clearance," said Ken Perkins, president of RetailMetrics Inc., in a Reuters report.

As the first month of the year, January accounts for only 20% November-January sales, and 7% of annual sales, according to RetailMetrics.

Boston -- A report released Wednesday by Boston Consulting Group said that, while 96% of companies are using Facebook and 83% are using Twitter, few have an overall marketing strategy that incorporates digital and includes clear metrics for success.

The report, Marketing Capabilities for the Digital Age, presents the findings of a BCG survey of marketing executives at 31 major corporations globally and presents an overview of the digital landscape.