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Family-Friendly Boost
Rising consumer expectations have driven a corresponding increase in retail amenities, especially family-oriented provisions such as baby changing tables and child-seating products. Chain Store Age talked with Koala Kare Products’ Brendan Cherry about the evolution of family-friendly retail over the decades.
Since you introduced your first baby changing station some 25 years ago, how has the public’s perception of these types of retail amenities evolved?
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Sizing up Brand Value
How much is a brand worth? If the brand in question happens to be Walmart, the answer is an eye-popping $139 billion, according to Interbrand Design Forum’s ranking of the top 50 U.S. retail brands by brand value. The study calculates the financial net worth of retail brands based on three metrics: the brand’s financial performance, the role the brand plays in driving consumer selection, and the ability of the brand to secure the delivery of expected future earnings.
