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Study: Millennials show brand loyalty
New York – Despite their reputation as being jaded by branding efforts, a majority of Millennials consider themselves brand-loyal. According to a new survey of Millennial consumers from marketing data provider Adroit Digital, 64% of Millennials are more brand-loyal or as brand-loyal as their parents, with 24% considering themselves to be more brand-loyal than their parents.
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Survey: More adults report personal data theft
Washington, D.C. – A rising percentage of online U.S. adults report experiencing breaches of their personal data. According to newly released data from the Pew Research Center, 18% of online adults have had important personal information stolen, such as their Social Security Number, credit card, or bank account information.