Consumer Attitudes & Behavior

Sam’s Club and the Gallup organization have launched a new quarterly tracking poll that focuses on the smallest of small business.

The poll is designed to look at what Sam’s is calling “microbusiness,” companies with five or fewer employees, that represent a core customer of Sam’s Club and are estimated to total 25 million.

New York -- Consumers worldwide are increasingly using multi-platform devices, especially mobile, to enhance their in-store shopping experience, according to a study by global digital and technology agency DigitasLBi.

In the study, "Connected Commerce: A Snapshot of the Modern Shopper,” 71% of Americans say that using a mobile phone while shopping inside a store could affect their buying decisions.

Jeffersonville, Ind. - The key to repeat customers is personalized communication from brands after purchases. According to a new survey of 1,000 U.S. consumers from multichannel customer engagement solutions provider Accent Marketing Services LLC, 86% of consumers say it’s important to have a positive experience after making a purchase.

Key findings in the report also include:

• Nearly half of consumers interact with brands after a purchase.

When brand marketers and agency executives gathered in Chicago recently for the annual Shopper Marketing Summit there was plenty of talk about mobile, social and digital, but there was one thing no one talked about.

Mobile is the hottest thing going right now so hardly surprising there was plenty of discussion about myriad ways apps can be used to engage, influence and activate shoppers on the path to purchase. Mobile continues to transform the path to purchase, overlooked in discussions of the shoppers’ evolving journey was the role of packaging.

The Nordstrom’s Customer Experience Center is a replica of a store where the department store operator can bring together salespeople, suppliers and customers to share feedback on new concepts before they are introduced to stores.

New York – While attitudes haven't changed overwhelmingly since December 2013, some shifts in plans for the next six months may indicate that Americans are questioning their financial prospects during the next few months, according to a new Harris Poll. The survey of 2,234 U.S. adults shows that Americans are more likely than in December to say that they plan on decreasing their spending on eating out at restaurants (59%, up four points) within the next six months.

St. Louis -- Whether shopping alone or in a group, Millennials remain digitally connected contacting friends and family for advice or opinions via text, phone call or social media, according to a survey conducted by Mooslyvania, an independent digital advertising agency. While 57% surveyed said they tell their friends about their purchases, 44% prefer to "show off" their purchases, even if it's in subtle ways.

Denver -- Consumers are increasingly frustrated with location search, with many losing trust in brands due to outdated and inaccurate data, and even turning to competitor businesses. According to a new research report from location data services provider Placeable, “Be Found: Location-Based Marketing Insights,” consumers are all too often given outdated and incorrect information from search engines, mobile apps, directories and even brand websites.