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Survey: Millennials expect brands to be upfront
St. Louis -- Whether shopping alone or in a group, Millennials remain digitally connected contacting friends and family for advice or opinions via text, phone call or social media, according to a survey conducted by Mooslyvania, an independent digital advertising agency. While 57% surveyed said they tell their friends about their purchases, 44% prefer to "show off" their purchases, even if it's in subtle ways.
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Survey: Restaurant loyalty programs have low participation
New York -- Just one-quarter (25%) of consumers consider loyalty programs important when choosing a restaurant. According to a new study from Deloitte, 50% of survey respondents said they belong to at least one restaurant program, a much lower rate compared with those of other sectors, such as airlines (78%) and hotels (70%).