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Consumer Attitudes & Behavior

  • Black Friday beats Thanksgiving on social media

    Move over pumpkin pie: Black Friday fervor seemed to stir up more conversations on social media than the Thanksgiving holiday itself.

    According to Salesforce.com, social media posts about Black Friday shopping numbered 2.7 million. Roughly 278,000 posts were stamped with the hashtag "#blackfriday" and another 8,000 were labeled "#deals," vs. just 85,000 with "#Thanksgiving."

    There were also about 1.84 million holiday shopping posts on Thanksgiving Day, and about 719,000 posts the day before Thanksgiving.

  • Commentary: From Singles Day to Cyber Monday - Branded Retail Events in a New Era of Consumerism

    By Kosha Gada  

  • Salesforce: Holiday social posts peaked on Black Friday

    San Francisco – Social media posts around holiday shopping peaked on Black Friday (Nov. 28) at 2.7 million. According to data from Salesforce, there were also about 1.84 million holiday shopping posts on Thanksgiving (Nov. 27), and about 719,000 posts the day before Thanksgiving (Nov. 26).  

  • Experts: Online sales to top $500B by 2020

    Online sales are expected to reach $300 billion in 2014, $335 billion in 2015 and $512 billion by 2020.

    According to business forecasting experts at FTI Consulting Inc., online sales will continue to grow at a double-digit rate for the next several years.

  • Study – Online retail to grow to $512 billion by 2020

    Washington, D.C. – Online sales are expected to reach $300 billion in 2014, $335 billion in 2015 and $512 billion by 2020. According to predictions from FTI Consulting Inc., despite sluggish retail sales in the past year, FTI Consulting's Retail & Consumer Product experts believe online sales will continue to grow at a double-digit rate for the next several years.  

  • Sales, traffic decline Thanksgiving weekend

    Fewer Americans shopped and they spent less money during the Thanksgiving weekend, according to new estimates from the National Retail Federation.

  • Verizon Wireless: More consumers will shop Cyber Monday than Black Friday

    New York — More consumers (40%) say they plan to shop on Cyber Monday than Black Friday (36%). According to a new survey of 1,000 consumers from Verizon Wireless and KRC Research, people in the West (39%) are most likely to go shopping on Cyber Monday compared to other regions (33% Northeast, 36% South, 36% Midwest).

  • Study: Discounts are poor initial purchase incentive

    Cambridge, Mass. — New customers whose first transaction involves a discount or special offer are 50% less likely to return to make a second purchase. According to a new study from loyalty technology provider Coherent Path Inc., customers who visit an e-commerce site for the first time and make a purchase at full-price are more than twice as likely to make a second visit.   
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