Consumer Attitudes & Behavior

New York - Digital interactions are expected to influence 64 cents of every dollar spent in retail stores by the end of 2015, or $2.2 trillion. According to Deloitte Digital's latest study, "Navigating the New Digital Divide,” this figure has grown considerably from 14 cents of each dollar spent in brick-and-mortar stores in 2012, the first year Deloitte Digital conducted the annual study.

London – Moms with kids younger than 18 are known to be discerning, and only two retailers made the list of top 10 best perceived brands among these special ladies. According to the latest Brand Index from market research firm YouGov, Amazon.com ranked number two with a score of 58.8, Skechers came in at number eight at 48.1, and Samsung nabbed the number 10 spot at 47.7.

Louisville, Colo. -- Trader Joe’s is America’s favorite grocery retailer for the third year in a row, according to a study of more than 7,200 consumers by Market Force Information. Publix ranked a close second and Aldi was third.

Washington, D.C. – The National Retail Federation (NRF) is publicly criticizing the Senate for blocking consideration of the Bipartisan Congressional Trade Priorities and Accountability Act, which would renew Trade Promotion Authority. Trade Promotion Authority is legislation from Congress outlining objectives and oversight for trade negotiations between the U.S. and other countries.

Austin, Texas – Americans are known for their generosity, and that stereotype holds true when they go shopping. A new survey of 3,030 U.S. consumers across all ages by social responsibility firm Good Scout, “Change at the Checkout,” shows that 71% of respondents have donated to charity at the register.

Consumers surveyed listed “charity brand recognition” as the number one reason they feel compelled to give to charity at the register. The second leading reason is personal connection to the cause.

Toronto -- Canadians are not flocking over the border as much as last year, according to a recent cross-border shopping survey by marketing research firm GfK. Deterred by higher US exchange rates, Canadians are less willing to make the drive, despite the wider product selections available stateside.

San Jose, Calif. – The shift of the Easter shopping season to March 2015 from April 2014 (Easter fell on April 5, 2015, the first day of fiscal April) had a substantial negative impact on year-over-year retail sales results. According to the RetailNext Retail Performance Pulse, sales dropped 12.5% compared to the same month a year earlier, while sales per shopper (SPS) actually increased 2.4%.

Boston – With engaging the customer and managing the customer experience as top priorities for retailers, Boston Retail Partners’ 2015 CRM/Unified Commerce Survey indicates that 87% of retailers plan to use gamification to engage the customer within five years.