Consumer Attitudes & Behavior

While 2014 was rocky for a great many retailers, with several thousand store closings across most categories of retail, the first half of 2015 has seen some encouraging signs of a modest resurgence in certain retail sectors and from select brands. The higher numbers of store closings are far from over, and it would not be accurate to refer to 2015 as a total turnaround, but it does seem noteworthy that there are significant categories of retail that have aggressively moved to capitalize on opportunities.

New York -- An investigation of Whole Foods Market stores in New York City has found systemic overcharging of its customers for prepackaged food.

The city's Department of Consumer Affairs (DCA) said some Whole Foods stores routinely overstated the weights of its pre-packaged products – including meats, dairy and baked goods – resulting in customers being overcharged. DCA tested packages of 80 different types of pre-packaged products and found all of the products had packages with mislabeled weights.

Washington, D.C. – Back-to-school spending for both K-12 and college students is on the upswing this year. According to a study of more than 6,400 adults with children in K-12 and college conducted by the National Retail Federation (NRF) and Prosper Insights, 29% of K-12 households plan to spend more in the current year than the previous year, as do almost 30% of college households.

Disney and Ralph Lauren are among the iconic American brands consumers consider the most "patriotic," according to a new survey.

Ann Arbor, Mich. - Customer satisfaction with goods and services purchased and consumed in the U.S. suffered a fifth consecutive quarterly decline, sending the American Customer Satisfaction Index (ACSI) to its lowest point since 2006. According to the ACSI, the national level of customer satisfaction is down 0.7% to 74.7 on a 100-point scale in the first quarter of 2015 and is off 2.7% since peaking in the fourth quarter 2013.

New York – Disney and Ralph Lauren, vertical brands with a strong retail presence, are the highest-ranked retailers in a new Brand Keys survey of what brands U.S. consumers consider the most patriotic. To determine the rankings, Brand Keys drilled down into consumer response to 230 brands to see which were most associated with the value of patriotism.

Following is a list of the retailers who made the list of top 50 most patriotic brands, with their emotional engagement strength for patriotism:

No. 3: Disney (96%)

A study of 10,000 U.S. consumers revealed H-E-B, Publix and Trader Joe's are tops when it comes to making customers feel delighted.

New York - Consumers are continuing to abandon national food, beverage and household brands. According to Deloitte's annual American Pantry Study of more than 354 brands across 34 product categories, nearly three in four (73%) consumer packaged goods (CPG) categories show an overall decline in their brands' "must-have" status, meaning that shoppers would purchase whether on sale or not.