Consumer Attitudes & Behavior

Talk about a perfect storm. As if the role of the CMO isn’t changing fast enough in all industries, the retail industry itself is undergoing major disruption and rapid transformation. As a result, retail CMOs certainly have their work cut out for themselves.

While by no means a comprehensive action plan, this article addresses five key imperatives that sit squarely in the eye of this storm.

Washington, D.C. – Americans are feeling patriotic as July 4 approaches and putting their wallets where their feelings are. According to the National Retail Federation (NRF) 2015 Independence Day Survey conducted by Prosper Insights & Analytics, more than 156 million consumers, or 64% of those celebrating, are planning to take part in the July 4 holiday by attending a cookout, picnic or barbecue, spending an average of $71.23 per household, up 4% from $68.16 in 2014.

New York -- The gap in prices between Amazon and Walmart.com’s grocery basket has widened in the past two months, according to a report by 360pi. The company conducted a two-month study, comparing a basket of grocery pantry/household items spanning a number of CPG brands with a non-grocery basket (such as toys, electronics and tools) basket shopped on Amazon.com and Walmart.com.

Conshohocken, Pa. – Home furnishings giant Ikea is increasing the minimum wage it pays to U.S. employees in stores and some distribution centers for the second straight year.

According to the Associated Press, Ikea’s average U.S. minimum hourly wage will rise about 10% to $11.87 from $10.76 as of Jan. 1, 2016.

Naples, Fla. – Retailers often may not have the tools they need to effectively fight omnichannel fraud. More than half (54%) of retailers in the U.S. and Europe still have to consolidate their fraud management solutions across all channels, according to new research conducted by Forrester Consulting for ACI Worldwide.
 

San Jose, Calif. – Digital technology stands ready to significantly disrupt retail and many other industries, yet many companies are not showing concern.  

Digital media company Catalina is launching a new solution that personalizes the deals found in weekly retail ad circulars. 

The program, called My Favorite Deals, is designed to increase ROI in a major area of marketing spend for U.S. retailers.

While 2014 was rocky for a great many retailers, with several thousand store closings across most categories of retail, the first half of 2015 has seen some encouraging signs of a modest resurgence in certain retail sectors and from select brands. The higher numbers of store closings are far from over, and it would not be accurate to refer to 2015 as a total turnaround, but it does seem noteworthy that there are significant categories of retail that have aggressively moved to capitalize on opportunities.