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Study: Four in 10 consumers take omnichannel shopping cart approach
Durham, N.C. – Consumers are increasingly taking an omnichannel approach to their online shopping carts. According to the research presented in Bronto Software and Deamdware’s recent “Consumers Tell All” study, 40% of online shoppers leave items in a shopping cart to view later, on a different device, or in a brick-and-mortar shop.

