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Survey: Back-to-school shoppers rely on mobile for deals
New York -- Shoppers reliance on mobile devices is reflected in a new back-to-school survey by Retale, a location-based shopping platform aggregating weekly circulars from top line retailers for mobile and digital devices.
Among parents that own a mobile device (e.g., smartphone, tablet), 73% use them to shop for back-to-school items, with viewing deals (97%) and comparing prices (96%) being the most common mobile shopping activities.
