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Deeper Dive on...FACEBOOK
While some retailers and brands are now conducting actual e-commerce from their Facebook pages, the “buy” button holds the potential to substantially increase Facebook’s potential as a platform for executing omnichannel transactions. Smart retailers will offer, and even encourage, buy online-pick-up-in-store functionality through the buy button. Many consumers prefer the immediacy of picking up an item in a nearby store to waiting for a delivery, and retailers benefit from the resulting increase in store traffic and secondary purchases.
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Study: Out-of-stocks affect back-to-school shopping
San Francisco – Out-of-stocks and placement continue to be key issues for back-to-school retail efforts. According to a field study of 465 retailers across the U.S. from mobile contractor Gigwalk, 47% of the retailers visited had an issue with their back-to-school displays.
Forty-five percent were due to the product being out of stock, followed by missing price and having the product in the wrong display. Other findings include:
• 49% plan to spend more this back-to-school season.