Consumer Attitudes & Behavior

San Jose, Calif. – While the social buzz regarding Amazon Prime Day on Wednesday, July 15, has been not so prime, early reports indicate the event was a success sales-wise. And industry experts said the event was important in other ways too.

After spending more on school supplies and electronics in 2014, parents this year will head into the back-to-school season evaluating what their children really need before spending on new items.

New York -- A new survey reveals the favorite shopping destinations of millenial shoppers and what factors drive their purchases.

Zara, H&M and Urban Outfitters ranked as the favorite stores among millennials, according to a survey conducted by LIM College professors Robert Conrad, MBA and Kenneth M. Kambara, Ph.D. (LIM, based in Manhattan, is focused exclusively on the study of business and fashion.)

Washington, D.C. - Parents this year will be a little more cautious about their back-to-school spending.

According to NRF’s Back-to-School Spending Survey conducted by Prosper Insights & Analytics, the average family with children in grades K-12 plans to spend $630.36 on school needs.

London - Two e-tailers, Amazon.com and Netflix, are the respective number one and two ranked brands in the U.S., according to the mid-year Brand Index from consumer research firm YouGov. Social video platform is the number three brand in the index, meaning the top three is made up of brands that focus on services delivered through the Internet.

New York -- There was good news for retailers in the International Council of Shopping Centers’ annual BTS (Back-to-School) Consumer Spending Survey.

The survey revealed that the share of consumers expecting to spend more this year increased significantly year-over-year to 67%, compared to 50% of shoppers in 2014 and 39% who expected to increase spending in 2013.

Retailers who sell food have seen firsthand the huge shift in consumer behavior toward natural, organic, gluten free and non-GMO products. Offering a view of what’s next in the grocery aisle this week was leading food supplier General Mills.

As part of an investor day to unveil growth strategies, the $18.8 billion company shared details about a broad range of new product introductions that debut this summer and are expected to drive retail sales.

Washington, D.C. – Despite all the hype surrounding Apple Pay and other digital wallet solutions, so far consumer response to the digital wallet phenomenon has been one big shrug of the shoulders.

Gallup analysis shows that only 13% of U.S. adults with a smartphone have a digital wallet on their device.