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Staples Back-to-School study: Canadians look for value


Toronto -- According to the Staples' Annual Back-to-School study evaluating the back-to-school shopping habits of Canadian customers, value is the top priority; 81% of Canadians say they look for a retailer that offers good value.

Highlights from the annual survey include:

• 81% of back-to-school shoppers look for a retailer that offers good value;

• Nearly three quarters (74%) of Canadian back-to-school shoppers prepare their own lists;

• Almost as many (71%) make their own budget;

• While late August and early September are the busiest times for retailers, more than half of back-to-school shoppers (54%) consider shopping in July. And more than a third (36%) consider shopping in June;

• Half of back-to-school shoppers (49%) find the season stressful – parents (51%) more than students (46%); and

• Thirty-three percent of Canadians, more than 11 million, will shop for school supplies this year, the same as in 2013.

"The study reveals how important the back-to-school season is to Canadian families," says Steve Matyas, president of Staples Canada.

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