Staples Back-to-School study: Canadians look for value

Toronto -- According to the Staples' Annual Back-to-School study evaluating the back-to-school shopping habits of Canadian customers, value is the top priority; 81% of Canadians say they look for a retailer that offers good value.



Highlights from the annual survey include:



• 81% of back-to-school shoppers look for a retailer that offers good value;



• Nearly three quarters (74%) of Canadian back-to-school shoppers prepare their own lists;



• Almost as many (71%) make their own budget;



• While late August and early September are the busiest times for retailers, more than half of back-to-school shoppers (54%) consider shopping in July. And more than a third (36%) consider shopping in June;



• Half of back-to-school shoppers (49%) find the season stressful – parents (51%) more than students (46%); and



• Thirty-three percent of Canadians, more than 11 million, will shop for school supplies this year, the same as in 2013.



"The study reveals how important the back-to-school season is to Canadian families," says Steve Matyas, president of Staples Canada.