Consumer Attitudes & Behavior

By Tracy Sloger, DataSource   The role of “marketer” is not as simple as it used to be. Outbound and inbound methods are constantly evolving as traditional marketing efforts become more complex, and newer digital tactics are implemented and maintained at breathtaking speeds. Omnichannel marketing, while still a buzzword for some, is becoming more real for many.   

America’s most affluent prefer Nordstrom’s brand of omnichannel retail over some of the biggest luxury retailers out there, according to a new study.

An organization called the Luxury Institute released findings from its 2015 Luxury Multichannel Engagement Index (LMEI) survey of large multi-brand retailers. Responders had a minimum annual income of $150,000, an average annual income of $318,000 and an average net worth of $3.1 million.

New York -- As the holiday season approaches, shoppers are apprehensive about the rise in credit card breaches at major retailers and adjusting their shopping behavior accordingly. According to a new survey from TheStreet conducted by GfK, two-thirds of them are concerned that their credit card and personal information will be stolen whether they shop online or in stores.  

Menomonee Falls, Wis. - Kohl’s Corp. expects same-store sales to decrease 1.4% in the third quarter of fiscal 2014. The company said October sales have been softer than the balance of the quarter.    Geographically, Kohl’s expects sales to be consistent across all regions. E-commerce sales are expected to increase more than 30%. By line of business, the company expects children’s to report same-store sales increases for the quarter.  

In announcing its new mobile ordering service, Starbucks referenced a "seismic shift in consumer behavior in which many traditional brick-and-mortar retailers experienced a decline in foot traffic compared with significant growth in online shopping" during the 2013 holiday season. Indeed, consumers are increasingly comfortable with bypassing physical stores and purchasing goods online, especially when facing the prospect of holiday crowds and traffic.  

By Jeff Weidauer, Vestcom International   There’s been a lot of discussion in recent months about store sizes, in particular the fact that stores are getting smaller, primarily because of the impact of e-commerce. For example, Walmart and Target are both committed to offering smaller format stores.   

New York -- Ninety percent of mobile phone users and 80% of tablet users are still “purchase holdouts” and have not made a purchase on these respective devices in the past three months, according to a Forrester survey of more than 4,000 respondents.    Some 53% of holdouts cite that they avoid "checking out" on mobile devices simply because they are either used to buying, or find it easier to buy, on a PC. 

Learn about emerging brands on the cusp of break-out success and formerly solid brands in need of a reset in this exclusive report, More Climbers & Fallers.

Richmond, Va. -- Employers in the hospitality industry will pay the highest average wage for holiday employees at $11.80 per hour, followed by retail at $10.30, and food service at $9.40, according to a survey by Snagajob, which provides recruitment and hiring solutions to the hourly industry.  

New York -- Retail e-commerce in the US grew 16.5% in 2013 to reach $264.3 billion, and will increase another 15.7% in 2014 to reach $305.7 billion, or 6.5% of all U.S. retail sales, according to Emarketer.      In other findings, mobile retail sales in the U.S. totaled $42.28 billion in 2013, 16% of all U.S. retail ecommerce sales, and will increase another 37.3% to reach $58.07 billion in 2014, accounting for 19% of the total US ecommerce market.