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Survey: Lower gas prices not pumping up consumer optimism
Lower gas prices are not significantly altering consumer behavior, according to the latest Consumer Fuels Survey results released by the National Association of Convenience Stores (NACS).
Although drivers report that the national median gas price fell 25 cents per gallon in the past month and 60 cents per gallon since July, only 22% of consumers say that they will drive more over the coming month and only 15% say that they will spend more on other non-fuels items in the coming month.
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Report details four ways retailers build customer loyalty
There are four key elements that sustain a customer’s loyalty over the long term (and price is not one of them), according to the newest research from Synchrony Financial.
According to Synchrony Financial’s 2015 Customer Experience and Impact Study, which examines 27 elements of the shopping experience, four experiences stand out as most valued by customers and translate into greater spend and loyalty for retailers.

