Consumer Attitudes & Behavior

Walmart customers shopping for a traditional Thanksgiving meal can plan a 10-person dinner for $32.64, or 34 percent less than average, according to the nation’s largest farm group.

As Dollar Tree moves forward with its acquisition of Family Dollar, the company reported an increase in same-store sales and expressed a favorable holiday outlook.

Dollar Tree's earnings per share increased 19% to $0.69 and its revenue increased 11.2% to $2.1 billion compared to the third quarter of fiscal 2013; these results were driven by comparable-store sales increasing 5.9% during the quarter compared to an increase of 3.1% in the prior-year period.

In an effort to create even more buzz for its holiday promotions, Macy’s will give away $1 million in prizes during Black Friday weekend.  

Using the Macy’s mobile app, customers shopping in-store will be able to scan QR codes to enter the giveaway during doorbuster hours, beginning at 6 p.m. on Thanksgiving Day through 1 p.m. on Nov. 28, and then again on Saturday, Nov. 29, from 7 a.m. to 1 p.m.

CINCINNATI - Americans are divided on the merits of shopping on Thanksgiving Day.  The latest LoyaltyOne research shows there are three kinds of American Thanksgiving Day shoppers:  50% who say all-day shopping hours on Thanksgiving Day are a bad idea; 33% who say stores being open all day Thanksgiving is a great idea that provides more time for holiday gift shopping and 17% who can’t make up their mind.

New York — Most Americans won’t shop on either Black Friday or Cyber Monday this year. According to a new Bankrate.com survey of 1,000 consumers, only 28% of Americans plan to shop in a store on Black Friday.   

Mooresville, N.C. — Lowe’s Companies raised its full-year profit and sales forecast as strong home improvement spending boosted its profits and sales in the third quarter. An improving job market has led to increased homeowner spending on renovation projects, spurring Lowe’s strong performance. In addition, higher pretax earnings helped improve total net earnings.  

Winn-Dixie is partnering with the Hershey Co. to outfit stores with a “Candy Experience” section: a new concept that has replaced the traditional candy aisle in a Winn-Dixie in Baton Rouge, La.  

Tests show that the new candy section, best described as a “store within a store,” can lift confection category sales for retailers by strong double digits. The candy experience sits at the front of the store, a dramatically different location from an aisle where consumers must hunt around for the candy shelves.

San Jose, Calif. – Black Friday (Nov. 28) is expected to be the busiest shopping day of 2014. According to data from in-store analytics provider RetailNext, it will be followed in order by four days in December: Dec. 20, 21, 13 and 19.
For the broader holiday period spanning November and December 2014, RetailNext predicts store traffic will be down 4% from the 2013 holiday period, while sales will be flat to 1% lower, conversions will be up 0.5% and average transaction value will rise 3.5%.

RESTON, Va. — Total online retail spending for the November–December period will reach $61.0 billion, a 16% gain versus year ago, according to comScore’s 2014 holiday forecast.  Spending using desktop computers for that period is expected to reach $53.2 billion, up 14%  year-over-year, which is 4 percentage points higher than last season’s 10-percent growth rate.

Mobile commerce is predicted to account for $7.9 billion of retail spending, representing 13% of total digital commerce and growing at an annual rate of 25% vs. last season.

New York, N.Y. - Just more than half of all Americans (51%) plan to purchase toys as gifts in the upcoming holiday season, nearly consistent with the prior year's intent (50%). Not surprisingly, according to a new Harris Poll of 2,205 U.S, adults, parents of a child under the age of 18 are twice as likely to purchase toys as those without children younger than the age of 18 (82% compared 41%, respectively).