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Study: Watch buyers getting smart, retailers should too
Smartwatch-based commerce only represents a sliver of total e-commerce, but that may soon be due for a change.
According to new research from Mintel, smartwatch sales are set to boom in the near future. While only 6% of Americans currently own a smartwatch, 21% of consumers who purchased a watch in the past 12 months say they are very interested in the smartwatch trend. And 24% of consumers have bought a watch in the past 12 months.

