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Survey: Digital customers get demanding
Offering a high-quality, seamless digital shopping experience is no longer a competitive differentiator, but a competitive necessity.
This is the main finding of a new study from Kibo (the new company created from the merger of MarketLive, Shopatron and Fiverun), “The Digitally Demanding Consumer.” The survey of 3,000 U.S. and U.K. consumers shows a high degree of omnichannel activity. Sixty-two percent of U.S. shoppers perform online research before visiting a store, and 80% of all respondents prefer to buy online and have products shipped home.
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Nation’s favorite fashion retailer is…
For the fourth consecutive year, a department store has nabbed the top spot in a survey of the nation’s favorite fashion retailers.
Nordstrom took the top spot in the study, by Market Force Information. Interestingly, several discount retailers moved up the list this year, with Marshalls landing in the No. 2 spot. H&M and Ross Dress for Less tied for third, Kohl’s was fourth and Macy’s was fifth.

