Consumer Attitudes & Behavior

Target is trying to increase its appeal with Hispanic shoppers by launching a new marketing campaign focusing on customs that are unique to many Latino communities.

The campaign, called “Sin traduccion,” or “No translation,” will feature two television ads, as well as digital and in-store components.

According to Ad Age, the campaign is meant to be a celebration of moments, traditions and emotions that are treasured by many in the Hispanic culture and spark a larger conversation with the community.

Reston, Va. - Online shoppers around the world want the ability to search and shop on multiple channels and devices, expect to see alternate delivery and payment options, and when it comes to shipping and returns, “free” is a driving factor to complete the sale. According to the second UPS Pulse of the Online Study conducted with comScore Inc., American online shoppers are open to new trends on social media and in-store technologies, making more purchases on tablets than any other market.

Waban, Mass. – Publix, Aldi and H-E-B share something besides all operating in the grocery sector. Based on a study of 10,000 U.S consumers, the three supermarket chains earned the highest scores in the 2015 Temkin Experience Ratings that ranks 293 companies across 20 industries.

Joining those firms in the top 12 spots are retailers Chick-fil-A, PetSmart, Amazon.com, Trader Joe's, Papa John's, Walgreens, and Hannaford's.

New York -- Retailers who take a holistic approach to measuring the benefits of new store designs are most successful in accurately quantifying the bottom-line results, according to new research from EWI Worldwide and A.R.E. (the Association for Retail Environments).

Publix, Aldi and H-E-B now share something else besides operating in the grocery sector: They all do a stupendous job of serving their customers.

According to a study of 10,000 U.S consumers, the three supermarket chains earned the highest scores in the 2015 Temkin Experience Ratings. The list ranks 293 companies across 20 industries.

Joining those firms in the top 12 spots are retailers Chick-fil-A, PetSmart, Amazon.com, Trader Joe's, Papa John's, Walgreens, and Hannaford's.

When Lumber Liquidators executives talked about earnings in a conference call last week, they alluded to an upcoming "60 Minutes" investigation of the company's business practices. Turns out, the CBS report was a lot more damning than some analysts expected.

The company's shares tumbled drastically on Monday, with the stock price falling more than 24%.

Palo Alto, Calif. - Global information company The NPD Group has partnered with Slice Intelligence to provide comprehensive, retailer-independent e-commerce data available. For the first time, NPD will offer comprehensive, cross-retailer e-commerce data that is directly measured from e-receipts from Slice’s panel of two million consumers.

The data will be classified using NPD’s industry-standard product dictionaries, and validated by NPD’s benchmark databases.

Menomonee Falls, Wis. -- Kohl's Corp. reported better-than-expected profit for its fourth-quarter profit, helped by strong holiday sales.
 
The retailer earned $369 million for the quarter ended Jan. 31, up from $334 million a year ago.

Total sales were up 3.9% to $6.34 billion from $6.1 billion in the year-ago period, also better than expected. Same-store sales increased 3.7%, a significant improvement after five straight quarters of decline.

New York – Retail CEOs have a lot of worries on their minds. According to a new survey of CEOs from PwC, 74% of retail CEOs are nervous about shifting consumer spending patterns, and 59% are nervous about the disruptive potential of new distribution channels. Nearly half (47%) are nervous about the pace at which technology is evolving.

Chicago – Consumer adoption of virtual reality (VR) technology is progressing slowly, but that doesn’t mean shoppers aren’t receptive to it. According to the 2015 Future of Retail Study from public relations firm Walker Sands, 30% of surveyed consumers said they would shop more online if they were able to try products on virtually.

About half (49%) of survey participants said they are willing to try the Oculus Rift VR headset when it is released in spring 2015, and 32% are interested in purchasing an Oculus Rift headset.