Consumer Attitudes & Behavior

There’s still time to sign up for today’s Webinar, “Getting the Most Out of Your Traffic and Conversion Program.”

The presentation, on Tuesday, March 1, from 2 p. m. to 2:30 p.m. EST, will provide valuable insights for retailers who are already tracking traffic and conversion in their stores and those that are considering it. Click here to register.

Online deal provider Groupon has joined an elite group – companies that have sold one billion products.

In Groupon’s case, the product is also known as a “Groupon,” or a limited-time, localized online promotion. It took Groupon, which launched in October 2008, roughly seven-and-a-half years to reach the billion-Groupon mark.

U.S. consumers are willing to use mobile devices during the shopping process, but not so much at the end.

According to a new study of 23,000 global consumers (including U.S. shoppers) from PwC, “Total Retail 2016,” only 22% of U.S. consumers make a mobile purchase at least monthly and only 26% say mobile will become a main purchasing tool for them in the future. Deloitte cites the lack of widespread tools to make mobile purchasing easier, such as buy buttons, currently available in the U.S.

An emerging consumer demographic is showing strong support for an emerging trend in transactions.

A new GfK study of 1,000 U.S. consumers shows that Generation Z (ages 18 to 24) is twice as likely to make a mobile payment as the total population. Smartphones, tablets, and other mobile devices account for just 3% of all transactions in the U.S. – but 7% among Gen Z.

Consumers in the U.S. are definitely relying on digital tools to aid their shopping activities.

According to a new study of 2,000 consumers in nine countries including the U.S. from Deloitte, “Navigating the New Digital Divide,” 49% of purchases made in the U.S. are digitally influenced, and 28% are influenced by mobile.

One demographic in particular may want to break into a chorus of The Who’s “My Generation” when they use Pinterest.

New data from Pinterest shows that more than one in three of Pinterest’s 100 million global users are Millennials. With 75% of all content saved by Pinterest users coming from businesses, this reflects an opportunity to present brands and products to a Millennial-heavy audience.

When it comes to making online customers happy, one well-known name stands at the top.

Fourth quarter data from the American Customer Satisfaction Index (ACSI) shows Amazon.com led all online retailers with a score of 83.out of 100. Compared to the prior year, overall Internet retail customer satisfaction slipped 2.4% to a score of 80 out of 100. This still leads all other retail categories in the Index.