Consumer Attitudes & Behavior

A new survey reveals the social media platform marketers consider most important for influencer marketing.

Six retail companies rank among the top 25 most loved brands in America.

Augmented reality (AR) and virtual reality (VR) may change how retailers and consumers interact, according to data from Gartner.

U.S. retail sales took an unexpected dip in February. But in better news, sales were revised upwards for January.

There appears to be a disconnect in how retail marketers and consumers view the current state of customer experience.

Nine out of 10 leading retailers price their private label products lower than the average prices of their respective categories.

Volatility in the financial markets is taking a bite out of the confidence of U.S. consumers, who are also feeling less optimistic about the job outlook.

Gen Z and millennials do not approach retail in the same way, according to a new study of consumer panel data.

After multiple quarters of good progress, Tiffany came back to earth with a bump in its final quarter.

Shoppers in popular spring-related seasonal categories engage in a specific online activity before making an in-store purchase.