Budgets/Spending/Market Size

In a good omen for the upcoming holiday season, consumers spent more than expected in October, as U.S. sales rose more than expected.        Retail sales increased by 0.9% over September and grew 2.2% on a year-over-year basis, according to the National Retail Federation. The calculations excluded automobiles, gasoline stations and restaurants.  

J. Jill Group Inc. is moving forward with plans for an initial public offering.   The Quincy, Massachusetts-based retailer has tapped Bank of America, Morgan Stanley, and Jefferies Group LLC as underwriters for a possible initial public offering, Reuters reported.     

Steadily climbing consumer confidence and retail sales growth have U.S. retail chief marketing officers feeling optimistic ahead of this holiday season.

It may only be the first week of November, but American shoppers are steadily crossing items off of their holiday shopping lists.   As of the end of September, one-third (33%) of consumers had already started their holiday shopping, up significantly from 25% in 2015. Further, they expect to spend an average of $908, an 8% increase from last year ($839 in 2015). Among affluent consumers, this threshold increases to an average of $1,513.  

Singles' Day, a festival that started in China some 20 years ago to celebrate being single, is fast approaching. And the country’s e-commerce giant is pulling out all the stops this year.   

Online growth — and along with it, online market share — continues to accelerate.   The trajectory is so strong that sales are on pace to hit $440 billion in 2017, a leap from $395 billion expected in 2016, according to “U.S. Online Sales Forecast: Omni-Channel Retailing Challenged by Its Success,” a report from FTI Consulting.   

Despite gains in the third quarter, Amazon’s stock fell 6% in extended trading.   The pure-play retailer’s net sales increased 29% to $32.7 billion for the third quarter ending Sept. 30, 2016, compared with $25.4 billion in third quarter 2015. The company credits the jump to $52 million in year-over-year changes in foreign exchange rates throughout the quarter.  

An extended holiday season could translate into an 11% increase in online sales with mobile devices leading the charge.   Adobe’s “2016 Digital Insights Shopping Predictions” report predicts that 53 consecutive days (57 calendar days in total) will exceed $1 billion in online sales, compared to 31 consecutive days last year — a 71% year-over-year (YoY) increase.