Budgets/Spending/Market Size

New York -- A recent study shatters several myths about the largest generation of young people since the baby boomers: millennials.

“At 79 million strong, the millennial generation has a tremendous amount of spending power that is growing rapidly,” said Robert Tomei, IRI’s president of consumer and shopper marketing.

Tomei said he sees a lot of potential for marketing growth.

Beloit, Wis. – Athletic brand Nike, which first rose to dominance with the ascent of longtime spokesperson Michael Jordan as an NBA superstar in the early 1990s, is maintaining its leading position with consumers.

According to a new survey of 1,000 U.S. adults by online deal site FatWallet, a leading 41% of kids are asking for Nike products this back-to-school season.

San Jose, Calif. – Back-to-school shoppers are doing their homework online before making purchases. According to research from store analytics provider RetailNext, 73% of consumers research online and then buy back-to-school items in the store.

In addition, 32% of college shoppers plan to comparison shop online to make sure they get the best pricing, up from 28% in 2014. More than 31% of K-12 school shoppers will compare prices online, compared with 30% last year.

Other notable findings include:

Atlanta – The addition of income from Progressive Holdings LLC, as well as the elimination of expenses related to the April 2014 purchase of Progressive, propelled strong profit growth at Aaron’s Inc. The rent-to-own retailer reported net earnings of $40.5 million in the second quarter of fiscal 2015, almost five times the $8.5 million earnings reported the same quarter a year earlier.

Seattle – Last month Facebook overtook Wal-Mart in valuation, and now another digital giant has reportedly achieved the same feat. According to the Associated Press, after intense after-hours trading, which followed Amazon’s rare report of a second quarter fiscal 2015 profit, Amazon now has market capitalization of about $264 billion.

Rockville, Md. - Shifting household dynamics are changing the way Americans shop for groceries, with moms no longer always assuming this role exclusively. According to market research publisher Packaged Facts, the percentage of men who are now the primary shoppers in their households has more than doubled in the past two decades.

The pervasiveness of smartphones is making this back-to-school season the most technology-influenced ever, and a new study from Synchrony Financial provides fresh insight on the impact digital tools are having.

Brooklyn, N.Y. – If you’re wondering whether you should become an Etsy seller, being young, female, and a parent may be factors in your favor. According to a new survey of 4,000 U.S. Etsy sellers conducted by the online handmade crafts marketplace, 86% of Etsy sellers are women.   In addition, Etsy sellers are twice as likely to be under the age of 35 and many are parents with children at home.   

San Francisco – Digital marketers are mobilizing their efforts. According to a new study from marketing software provider Kenshoo, phone and tablet-based year-over-year (YoY) spending globally increased 167% for paid social ads and 37% for paid search in second quarter 2015.

Washington, D.C. - The National Retail Federation (NRF) is now a little less rosy in its sales expectations for 2015. The NRF has lowered its full-year retail sales forecast because of unexpected slow growth recorded during the first half of the year, similar to the industry’s experience in 2014.

However, NRF still expects sales will steadily increase through the remainder of the year. NRF forecasted in February that retail sales would grow 4.1% in 2015 from 2014, but today’s revision lowers the forecast to 3.5%.