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Cyber Monday off to fast start
Sales on Cyber Monday, Nov. 28, are on track to rise 9.4% to $3.36 billion, according to Adobe Digital Insights. Industry experts noted that while Cyber Monday is traditionally the biggest online shopping day of the year, it may be losing some of its luster in the wake of the most sucessful online Black Friday to date. This year, online sales totaled $3.3 billion the day after Thanksgiving. -
Study: Black Friday shoppers go digital
The power of digital Black Friday shoppers is officially a force to be reckoned with. Of the 135.9 million U.S.-based consumers that shopped or plan to shop over the entire 2016 Black Friday Week, 57% shopped online. Almost four out of every 10 digital shoppers (37%) used a mobile device (such as a smart phone or tablet). Besides being an increase of seven percentage points, this customer segment is quickly approaching the number of desktop and laptop shoppers.

