-
Survey: In-store experience matters
Stamford, Conn. — Even with the increasing influence of digital technology on retail habits, the in-store experience is important in all major purchase decisions, according to a new survey. The new Fourth Annual Major Consumer Purchase Study from Synchrony Financial shows that an overwhelming majority of shoppers buy in person.
At the same time, shoppers continue to carefully research major purchases of $500 or more, including financing options. While 80% of major purchase customers start with online research, most finish the deal inside a store.
-
Barnes & Noble College offers insight into students
New York – Ever wondered what is really going on in the minds and lives of today’s college students? Barnes & Noble College, an operator of campus bookstores with more than 720 stores at college and universities nationwide, is accelerating its market research platform.
Expanded research access is intended to help the company’s partners, including colleges and universities, consumer brands and publishers, better understand the thinking, behaviors and expectations of current and future college students and faculty.

